Hey there, tired legends, photo newbies, and dreamers craving a packed calendar! Ever struggled to price your newborn photography sessions, worried you’d undervalue your work or scare clients away? I’ve been there—newbie days, guessing prices, panicking over empty bookings. After 10+ years and hundreds of bubs, I’ve got super easy tips to price newborn photography sessions for profit fast. These hacks work for beginners, pros, and mums starting small—whether you’re shooting at home or building a studio! My free 30-min masterclass video will have you shooting like a pro in less than 30 mins!
Why Smart Pricing Books Clients
A profitable price means more bookings, happy clients, and a thriving biz. These hacks deliver:
- Fast: 1 hour to set prices—no endless math.
- Easy: Just a calculator—no fancy tools needed!
- Wow: Packed calendar—mums save memories, pros get happy customers!
Others might say you need high-end rates or complex packages—nah, my way’s simple and nails it. Let’s price those sessions!
1. Cover Your Costs
Struggle: Low prices lose money.
Fix: Add up costs—$10+ props, wraps accessories, $10 gas when travelling to shoots (add more if you’re driving more than 15 minutes, 1-2 hour editing costs of software prescriptions etc. If you’re new looking to book your first photography clients, start at $100 for a 20–30 min session. Include 3–5 digital files, upsell extras for $50+.
Tip: Track time spent to ensure profit—aim for $50/hour minimum!
2. Offer Simple Packages
Struggle: Confusing prices turn clients off or not enough variety at different pricing points.
Fix: Offer 2–3 clear packages, like mine: a $147 Baby Pop-Up (15 mins, 4 files, studio-only), $597 Simple Mini (30 mins, 15 files, weekdays), or $847 Full Experience (1–2.5 hours, 20 files, flexible). Curious about my full pricing setup? Check it here!
Tip: Start with your Mini package to hook clients fast!
3. Upsell Prints and Products
Struggle: One-off sessions limit income.
Fix: Offer prints ($20 for 5×7) or albums ($100) post-session, using Pic-Time for pro galleries if budget allows, or Google Photos if starting out. Offering an upsell to All digital files is also a great way to increase your income – as long as your packages do not include all digital files
4. The Pro Secret – The Profit Lock (Tease!)
Struggle: Low prices kill your biz vibe.
Fix: Here’s my trick: simple packages and smart upsells booked me solid in weeks—50+ parents applied for my local model calls! My $27 Mobile Presets polish your portfolio shots for pro pricing, inspired by my 10+ years perfecting bubs. My $179 course will have you taking pro images of babies in less time than your little ones nap and you’ll be the next baby, whisperer knowing how to settle a baby every single time during your session- inspired by my chat with Sheyne Rowley, the Australian Baby Whisperer—read it here!
Tip: Want more? My free masterclass will have you shooting like a pro in 30 mins—click below!
Level Up with My Free Masterclass!
These hacks are your pricing starters, but want pro-level secrets for shooting? My free masterclass for at-home and studio shots covers:
- Posing hacks—cute curls, safe and simple.
- Lighting hacks—no gear, just glow.
- Baby-calming moves—peaceful shots every time.
It’s 30 minutes to stunning pics—phone or DSLR—mums save memories, pros get happy customers! Join the free video here—you’ll be hooked!
My $179 course (reg. $359, worth $579) covers 0-12 months, tricky toddlers, messy homes, and more—with sleep tips from The Gentle Sleep Specialist Tara for the first 3 months of your baby’s schedule. Or snag my $27 Mobile Presets—pro editing skills that work right from your phone!
My Pricing Flops to Frame-Worthy Wins
I’m Jess—mum, Netflix binger, pork crackling addict. My first pricing attempts? Total flops—too low, no bookings, and me panicking over why clients didn’t value my work! Now, after years of tweaking and building the JJP Method, I’ve got the hacks I wish I’d had back then. No big words, just real and actionable tips for every dreamer!
